Video cpm. Remember with cpm youre paying per delivery. Cpc and cpa. Us world entertainment health business technology.
For example rpm includes the total number of video views including videos that werent monetized. Basically if cpm is an advertiser focused metric rpm is tailor made for creators. Cnbc is the world leader in business news and real time financial market coverage.
As with other ads the cpm for video ads is based on the number of views it receives. Breaking news and video. Find fast actionable information.
The verge was founded in 2011 in partnership with vox media and covers the intersection of technology science art and culture. If you produce an ad that gets a lot of engagement you can expect to pay a lower cpm than for an ad that people basically ignore.