Youtube View Rate Benchmark 2018

In q1 2018 we analyzed over 100 million ad impressions and over five million clicks on youtube to uncover the average cpm cpc and ctr.

Youtube view rate benchmark 2018. Here is an example. The average video ad viewability rate for 2018 was 67 up from 60 in 2017 and 54 in 2016. Average youtube cpv view rate and click through rate by industry.

View rate is similar to click through rate ctr but instead of measuring clicks it counts people who viewed your video ad after seeing it on youtube or the display network. Keep reading to see what we found out about youtube when we analyzed over 224 million ad impressions and nearly 565000 clicks for ads on the platform. To date about one quarter of the trueview in stream viewers in the united states also choose not to skip an ad.

Below im sharing my experience with screenshots from my channels i sold youtube business in august 2018 for six figures. Be sure to read the q4 2018 ppc benchmark report for additional ad performance trends. As you might note ctr benchmark for trueview in stream format is almost 8x times higher than other video ad formats for youtube.

As of the date of this study there are 348 on instagram likes comments nb of followers and 474 on youtube likes comments views. Tablet share has almost halved from 15 in 2017 to 8 in 2018. Viewability rates continue to improve.

Enjoy the videos and music you love upload original content and share it all with friends family and the world on youtube. Across all industries the average cpv is 0044 with a vr of 277. 1 the average engagement rate of the sponsored posts.

Check out our benchmark report page for the latest reports by quarter. See the changes in youtube costs and engagement rate in adstages latest benchmark report. Download the updated 2018 benchmark report for the latest insights.

Heres how its calculated. Those numbers are very wide averages and some posts or videos have an engagement rate above 15. Its your type with ads rates ctr ads type.

There are two types of ads in a video.