Youtube View Rate Benchmark

Keep in mind while some of your views come from impressions some views might come from sources with no thumbnail impression such as views from links shared outside of youtube.

Youtube view rate benchmark. Love what you do. For trueview in stream ads running on youtube paid advertising views will be counted as public views on the video when one of the following happens. Keep reading to see what we found out about youtube when we analyzed over 224 million ad impressions and nearly 565000 clicks for ads on the platform.

In this report we analyzed youtube campaign results from the past year to determine the average view rate cost per view and view click through rate across 25 industries. Check out our benchmark report page for the latest reports by quarter. Beyond two souls demo gtx 1050 ti gtx 970 gtx 1060 gtx 1070 1440p 2160p frame rate test.

To date about one quarter of the trueview in stream viewers in the united states also choose not to skip an ad. Someone watches a complete ad thats 11 30 seconds long someone watches at least 30 seconds of an ad thats more than 30 seconds long or someone interacts. We also looked at different metrics around age month gender and more to give you the complete picture of whats happening in the world of youtube advertising.

View rate is similar to click through rate ctr but instead of measuring clicks it counts people who viewed your video ad after seeing it on youtube or the display network. The last time we calculated average google ads conversion rates we found a benchmark of 375 on the search network and a benchmark of 077 on the display network. As you might note ctr benchmark for trueview in stream format is almost 8x times higher than other video ad formats for youtube.

Impressions click through rate shows you what percentage of your impressions on youtube turned into views. This measures how often viewers watched a video after seeing an impression. Play fair with your customers and they will commend.

Do what you love. Be sure to read the q4 2018 ppc benchmark report for additional ad performance trends.