What is youtubes current cpm. Producers often claim they are getting a 5 or 6 cpm on youtube without understanding that the cpm appearing in playback based cpm is a gross rate. When google takes 45 percent of the total revenue the net or actual cpm for the producer declines by that amount. You can earn anywhere from 5 30 cpm rate for desktop ads coming from tier 1 countries usa canada australia uk etc.
Rather surprisingly the united states is not the country with the highest youtube cpm. The cost an advertiser pays for 1000 ad impressions. Besides it would have been nice to analyze your direct competitors to see their channels development.
Average youtube cpm rates. Cpm rates depending on the country. Thats pretty much the only data we have right now.
At the moment the average cpm cost per mille for the views coming from the united states of america is between 6 and 8 dollars. As to not harbor false hope about the cost of youtube ads study youtube stats before creating and placing content on your channel. Cpm is often used for media with countable views such as advertisements bought on radio tv print or youtube where advertisements can be purchased on the basis of showing the ad to 1000 viewers.
Advertisers frequently measure the success of a cpm campaign by its click through rate which is the. Cpm is an abbreviation of cost per mille also called cost per thousand cptcpm and cpt are commonly used as a benchmarking metric in the advertising industry. An ad impression is counted anytime an ad is displayed.
Youll see a few different cpm metrics in youtube analytics. According to tubemogul the average youtube cpm in 2013 was 760. Understanding cost per thousand cpm cpm is the most common method for pricing web ads.
It will help understand the current situation correctly. Cost per 1000 impressions cpm is a metric that represents how much money advertisers are spending to show ads on youtube. The real youtube cpms.
The united arab emirates tops the list with a cpm thats 8 higher than the one of the usa.