What Is The Average Video Completion Rate

If you can get it up to 15 seconds or above then you are on a different level of facebook video marketing.

What is the average video completion rate. Completion rate percentage of times the video played to the end. Facebooks average completion measurement shows the portion of the video thats viewed in an average session. Given that a view of a video on facebook is counted as 3 seconds of view time even though a recent update means you can now look at the number of views over 10 seconds completion rates can count for a lot.

Both viewability and completion rates are also up 20 while premium publishers saw a 36 jump in completion rates since q2 2016. Completion rate video completes video starts. Complete number of times that a video plays to its completion.

Looking at completion rates and cost per video view at each percent interval helps demonstrate roi of your ad spend and enables optimization of the video to align to business objective. Most users 54 watch less than 25 of the video. People spend on average 26x more time on pages with video than without.

The average watch time per video is around 10 seconds. Completion rates actually fell for 15 second ads without skippable inventory included from 79 in 2016 to 73 last year. Marketers who use video grow revenue 49 faster than non video users.

The average amount of time consumers spent watching video ads increased by 19 in q2 2017 compared to the same period last year according to a study by cloud tech platform extreme reach made available to marketing dive. This metric shows the percentage of your video watched during any given session. However you might be using video it is important to have a strategic marketing plan.

This is the default behavior of video ads. Number of times video ads have played when clicked. 2 average completion rate.

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