What Is Playback Based Cpm

Playback based cpm can be defined as the money advertisers need to pay if they want to show their ad on youtube channel.

What is playback based cpm. Belgium in my analytics dashboard shows a cpm of 2297 and a playback based cpm of 2625. Rather surprisingly the united states is not the country with the highest youtube cpm. Producers often claim they are getting a 5 or 6 cpm on youtube without understanding that the cpm appearing in playback based cpm is a gross rate.

1000 views included one ad and 500 other views included two ads for a total of 1500 views with ads. Cpm or cost per mille is the term used to tell about the cost for advertisers to serve the video to one thousand peopleyoutube allows advertisers to earn revenue by placing their ads on videos and on the sides of the videoscpm is calculated base. Youtube estimates how much a video can earn if it had 1000 views based on from where the views are coming from.

When google takes 45 percent of the total revenue the net or actual cpm for the producer declines by that amount. For example say your video is viewed 5000 times. The united arab emirates tops the list with a cpm thats 8 higher than the one of the usa.

Cant say im 100 about this but ur play back based cpm is how much you will make per thousand monetized playbacks. Playback based cpm is an average of all of the ad revenue by the monetized views. Impression based is an average of the the rough value of the ads themselves over a thousand impressions.

For example one million impressions at 10 cpm equals a 10000 total price. The total price paid in a cpm deal is calculated by multiplying the cpm rate by the number of cpm units. When i go into my youtube analytics page and check my cpm its 252 and my playback based cpm is 421 i have 11520 monetized playbacks yet my youtube ad revenue is only 4852.

This is based on the monetized views. At the moment the average cpm cost per mille for the views coming from the united states of america is between 6 and 8 dollars. My channel has about 44k views since it is new.

So a gross cpm of 6 drops to 330 while 5 drops to 275 net to the producer. You will also see impression based cpm which will be much lower usually about half of playback. Your playback based cpm is often higher than your cpm.

Average youtube cpm rates. Finland has cpm of 1759 and playback cpm of 21 but only 31 views. On the other hand i only received a lifetime total of 7 monetized playbacks from belgium since my content here was focused on an english audience based in the united states.

1000000 1000 impressions 1000 units 1000 units x 10 cpm 10000 total price.