What Is A Good Sell Thru Rate

The inevitable next question becomes.

What is a good sell thru rate. Its an especially important metric for physical stores given the rise of ecommerce platforms like ebay amazon and shopify. You want to aim to have a high sell through rate. This article will explore benchmarks by industry ad format ad position and channel to help you place your ctr amongst like competitors and discuss how to set a baseline ctr.

Just looking at my numbers a very low sell through rate im at 06 will not get you in trouble as long as the excess and stranded inventory numbers are good. The period usually one month examined is useful when comparing the sale of one product or style against another. Sell through rate is a calculation commonly represented as a percentage comparing the amount of inventory a retailer receives from a manufacturer or supplier against what is actually sold to the customer.

All of the listingsitems from one seller. 450 is considered good and 500 is doing great even though the graph makes it look pretty bad. Sell through rate is an important retail sales metric that allows you to monitor the efficiency of your supply chain.

What is a good click through rate unfortunately this is a tricky question to answer. You dont get in trouble until your overall score drops to 350.