What Are The Three Types Of Distribution Strategies

There are three methods of distribution that outline how manufacturers choose how they want their goods to be dispersed in the market.

What are the three types of distribution strategies. What are the different types of distribution strategies. Selective distribution strategy is perhaps one of the most popular strategies. The three types of distribution distribution strategies depend on the type of product being sold.

Thus there is a lot of importance given to making proper distribution strategies for a company. Classic distribution channels count on different strategies for pushing a product. This approach involves a business entering an exclusive distribution arrangement with an intermediary.

This is practically the opposite of selective distribution. The main purpose of an extensive distribution strategy is to make consumers aware of a certain product line or product. Types of distribution strategy.

Some big brands such as the coca cola company and cadbury. The level of intensity chosen will depend upon factor such as the production capacity the size of the target market pricing and promotion policies and the. There are also more nuanced types of distribution that fall into these categories intensive selective and exclusive distribution.

It represents the level of international availability selected for a particular product by the marketer. Some of the important types of distribution in international market are 1. Distribution strategy is mainly decided by keeping the top management in loop because it affects overall operations.

The trick is knowing what type of distribution you will need to achieve your growth goals. This is also the reason why place which majorly consists of distribution is one of the major 4ps of the marketing mixplace is considered in case of products as well as services. As mentioned above the two main types of distribution strategies are direct and indirect.

Direct distribution is exactly what it sounds like the manufacturer directly selling to the consumer. The cheaper products will be dumped at the bottom of the shelf. The intermediary or exclusive distributor works closely with the business to add value such as after sales services and other value added services.

So heres a professional insight into the major types of distribution strategies that are applied in the current market. In the food industry a supermarket will stock the items they sell with larger margins at eye level. Overall there are 3 major distribution strategies.

Another strategy is called exclusive distribution. Types of distribution strategies.