Video Ctr Benchmarks 2018

Click through rate engagement 18 small player.

Video ctr benchmarks 2018. Detailed throughout the last year of video benchmark reports but the new metrics provide interesting texture. Viewability was up across media types and ad lengths but continued to be higher for premium media vendors 81 and for 30 second ads 76. The average video ad viewability rate for 2018 was 67 up from 60 in 2017 and 54 in 2016.

For q1 2018 weve analyzed over 3 billion facebook ad impressions and more than 80 million clicks across 3000 unique accounts. Instagram ad clickthrough rate in the feed is 022 significantly lower than in the previous year and much lower compared to facebook. Q2 2018 q3 2018 q4 2018 q1 2019 q2 2019 ctr by ad length 15 second ads 30 second ads 027 023 028 026 027 057 041.

Benchmarks for stories are a little higher at 033. In q3 2018 we analyzed over 34 billion impressions and over 48 million clicks across facebook news feed audience network and messenger to surface median cpc cpm and ctr for each advertising channel. Our report offers breakdowns related to video advertiser purchase method ie premium media vendor vs.

This reflects the visual nature of insta which doesnt offer opportunities for ctr in organic newsfeeds other than stories. Not only do the numbers reveal trends all digital marketers should be aware of but the performance data also gives a great benchmark with which to compare our own numbers. This is using the benchmark of a minimum of 50 in view for a minimum of 2 consecutive seconds.

Compared to q4 17 we found the median cpm for facebook placement ads decreased by 125 the median cpc for facebook ads decreased by 127 and the median ctr for facebook ads decreased by less than 1. Extreme reach q3 2018 video benchmarks by mary vestewig october 31 2018 connected tv continues to increase in popularity amid accelerating cord cutting and cord shaving trends and brand safety and viewability remain priorities for advertisers. Media aggregator and targeted device ie.