Cpm rates 2018. A publisher can get usd 5 to usd 10 for us and canadian traffic. Facebook ads rates just like with advertising in general are tied to local economies conditions and the size of a local digital market. Meanwhile the vast majority of plays came from the united states canada the united kingdom poland and australia.
Cpm rates depending on the type of video. Referenced average cpm rate. In one major note about youtube you can expect the average cpm rates to be rising.
Youtube cpm rates 2018. Finland has cpm of 1759 and playback cpm of 21 but only 31 views. Display ad earnings can be standardized through the cpm metricor more appropriately revenue per thousand impressions rpmthis figure refers to the cost to advertisers which equates to revenue for publishers for 1000 ad impressions.
Youtube cpm rates for publishers vary hugely and depends on the audience targeting of the advertisers. Download the q1 2018 paid search and paid social ads benchmark report to see results for all the major ad networks. 266 used in monetizepros aggregation calculations.
This means the advertisers are spending around usd 10 to usd 20 for true view ads on youtube. For growth marketers looking for a good cpm rate how you define good could depend on your industry and where you are in your online. Facebook ads cpm rates by country in 2015.
It refers to the cost an advertiser pays for one thousand views or impressions of an advertisement. Although theyre new to the ad tech ecosystem they serve publishers seamlessly with the help of their self serving model. Yes in its annual digital media buying forecast for 2012 forrester compiled survey results from more than 200 professionals to conclude that cpms would rise from 266 in 2012 to 468 by 2017.
Among a number of european asian latin and north america countries the highest cpm rates are in sweden 18 denmark 17 and taiwan 15. Cost per mille cpm is a commonly used measurement in advertising. Updated june 20 2018.
Such countries as moldova ukraine serbia and some others usually have the lowest cpm rates. Revenuehits is a subsidiary of intango ltd the worlds leading media tech company. The average click through rate ctr on the gdn was 035.
However in 20172018 australia demonstrated the highest cpm and took first place. Like any metric benchmarks can be helpful to guide your experiments and success. The average page cpm rate in india for the year 2018 will vary from anywhere around usd 2 to usd 10 if we take into account all the aggregate ads on the page while the individual rates will be determined by the metrics as discussed above.