Average cpm rates 2017. The table below shows a rough estimate of cpm based on countries starting from the highest to the lowest. Weve already revealed the fact that youtube advertising costs are tied to content quality. Due to analysis of digital streaming ads is a monetary average rate managing into quality servicing companies by 2017 emarketer comes that digital video advertising can compose of the overall digital advertising market puting the typical cpm for a digital video streaming ads package deal average of 2500per thousand impression of advertisers investment thats somewhere between 5 and ten.
Such countries as moldova ukraine serbia and some others usually have the lowest cpm rates. Referenced average cpm rate. Facebook ads rates just like with advertising in general are tied to local economies conditions and the size of a local digital market.
They found average cpm rates to be the highest in norway germany moldova algeria and south korea. Among a number of european asian latin and north america countries the highest cpm rates are in sweden 18 denmark 17 and taiwan 15. Cpm rates depending on the type of video.
Display ad earnings can be standardized through the cpm metricor more appropriately revenue per thousand impressions rpmthis figure refers to the cost to advertisers which equates to revenue for publishers for 1000 ad impressions. Again the average www cpm rates for youtube tends to be around usd 3 and goes down when it comes to popular niches like viral content bollywood etc. This is a narrow data set but it does somewhat show the usual trends.
Youtube cpm rates by country 2017 2018. Anyone monetizing a website through display ads wonders at some point how their earnings compare to their peers. Podcast audience size is determined by how many downloads each episode receives on average over a 30 day period.
The rates are always higher for tech and marketing segment. Facebook ads cpm rates by country in 2015. However in 20172018 australia demonstrated the highest cpm and took first place.
Adsense cpm very much depends on the website category page speed seo demographics visitor quality ad sizes and positions in both mobile and desktop environment. Tv and digital are the big drivers of the total media average cpm increase of 7 percent for 2017 while ooh continues to demonstrate good value in todays marketplace because of its massive reach. Cpm is cost per mille or cost per 1000 listeners.
Its also slightly more recent coming out in august of 2017. Here are the average rates based on all active listings within advertisecasts marketplace. Please note these are marketplace averages.
Updated june 20 2018. When they sorted based on playback adjusted cpm rates they got a slightly different list.